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Dú Peralta in a cap, sitting on the floor among vinyl records, seen from above

Dú Peralta

@thatsperalta

Dú Peralta in a cap, sitting on the floor among vinyl records, seen from above

Celebrates the underground, puts the mainstream in context.

The knowledge behind the rhymes and beats.

Channels

Instagram · 153K followers · YouTube · TikTok

Categories

Hip hop, rap, music, culture, behavior and curation

Formats

Instagram, YouTube and TikTok

About

Dú created Música & Contexto in 2024 to spread hip hop culture: opinion and research on rap and hip hop. Before the channel, he spent more than ten years in branding, communications and influencer marketing. With a postgraduate degree in Branding from UCLA, he led planning and strategy at Spark, on accounts such as Nubank, Claro and Lenovo.

Brands they've worked with

New Era, Asics, Xeque Mate, NBA House, NFL, ÖUS, El Patron Platas, Sennheiser, Virgin Music, WhatsApp, Smoking and Meta

Dú Peralta holding a pink vinyl record
Dú Peralta showing J Dilla's Donuts record
Dú Peralta gesturing at the camera over vinyl records

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